With a new presenting sponsor, it was time for the Military Bowl presented by Perspecta, benefiting USO of Metropolitan Washington-Baltimore to overhaul its logo. The mark had stayed largely intact, with only minor changes, since the bowl’s inception in 2008.

The modernized Military Bowl identity is a celebratory step forward, featuring several design cues that honor the nation’s brave service members. The new logo was designed by Justin Wright of Dub Creative and Robert Mathews of Perspecta.

At the top of the mark, the six branches of the military are represented by the stars flanking the custom goalpost icon. That icon integrates a stars and stripes motif and serves as a proprietary element for this unique event. The typeface (a clean sans serif font) is bold, strong and borrows from classic military lettering.

These visual elements are rounded out by a color palette that is entrenched in Americana while also paying homage to the region.

“It is a new era for the Military Bowl presented by Perspecta and this new logo encapsulates all that we represent,” Military Bowl Foundation President & Executive Director Steve Beck said.

A complete set of brand guidelines can be found at